Specifically, according to the fourth quarter and full-year performance report for 2024 released by Philip Morris International on February 6, 2025, Philip Morris International’s market share of heated non-burning electronic cigarettes (HNB) in the South Korean market reached 8.1% in 2024, up 1 percentage point from 7.1% in 2023, successfully breaking through the 8% mark. […]
Read moreOn February 8, 2025, Philip Morris International (PMI), a global tobacco giant, recently released a white paper entitled “Innovation under Pressure: Mastering Complexity to Drive Change”. The white paper explores in depth the innovation potential of new tobacco products and the challenges they face, especially in terms of misleading information and policy lags. The white […]
Read moreThis conclusion is supported by a number of authoritative studies. An expert independent evidence review published by the UK Department of Public Health (PHE) pointed out that e-cigarettes are far less harmful to health than tobacco and may help smokers quit smoking. The best estimate is that e-cigarettes are about 95% less harmful than smoking. […]
Read moreThe Polish health department has made it clear that in order to protect the health of minors, it will ban the sale of e-cigarettes, nicotine bags and other related products to minors. This policy reflects the Polish government’s attention to the physical and mental health of minors, as well as its concern about the health […]
Read moreWith the improvement of global health awareness and the gradual implementation of tobacco control policies, electronic cigarettes, as a relatively healthy tobacco alternative product, have received more and more attention and popularity in recent years. This report aims to conduct an in-depth analysis of the electronic cigarette market, predict its future development trend, and provide […]
Read moreAs Philip Morris International (PMI)’s iconic heated tobacco product, IQOS has been successfully launched in many countries since its launch and has accelerated smokers’ transition from burning cigarettes to less harmful nicotine consumption methods. In the Japanese market in particular, the launch of IQOS has significantly reduced the proportion of the smoking population. In recent […]
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