In the United States, June 30 and December 31 of each year are important nodes that all tobacco product manufacturers cannot avoid. On this day, the US Food and Drug Administration (FDA) will once again remind the industry that all registered tobacco products involving tobacco, including e-cigarettes, must re-update the “product list” to the FDA if new products are launched, old products are removed from the shelves, production is resumed, or major changes are made to labels, names, ingredients, advertising and other information. This regulation from the 2009 Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) has fully covered electronic nicotine delivery systems (ENDS) such as e-cigarettes since the implementation of the new version of the “deeming rule” in 2016.
The original intention of this system is to allow regulators to always have the latest information on legally sold products on the market, which will help to promptly investigate and deal with niche e-cigarette brands or other tobacco products that are illegally circulated and illegally advertised. In the context of tightened regulation and rising concerns about underage smoking after the epidemic, the FDA has strengthened industry self-discipline and compliance through these two major time nodes. Updates can be submitted through the TRLM NG (Tobacco Registration and Listing Module Next Generation) online system, or printed and mailed for drug supervision (such as Form 3741 or 3741a).
This year, June 30 was emphasized again. The FDA reiterated in late June: “If there are any new additions, resumptions, suspensions of production, or major changes in label information, the latest product list must be submitted before June 30.” This update is not only a routine reminder, but also carries important significance. First, the e-cigarette industry policy is developing rapidly, and a series of actions such as PMTA (pre-market tobacco product application) review, flavor restrictions, and cross-border inventory checks may affect brand adjustments; second, the designated time node also provides companies with an opportunity to re-check whether their information is compliant. Therefore, whether it is a brand veteran or a new player, June 30 is not a formal deadline, but a “self-inspection moment” for compliant operations.
In this context, many e-cigarette companies have responded positively. Reports from the FDA official website and industry media pointed out that the newly submitted or updated content must cover: product name, product type (such as disposable/rechargeable/Pod), flavor attributes, nicotine content, manufacturer and manufacturing plant information, advertising content and even some special use instructions. It is worth noting that if the information that has been reported has not changed, there is no need to submit it again, and the new and old information can be compared; but if there has been a change, it must be updated, otherwise it will face regulatory consequences such as fines, refusal to import or removal from the shelves.
At the same time, the brand VEEHOO has been active in the compliance trend. According to industry reports, as a professional e-cigarette brand from the UK, VEEHOO has long established a complete FDA registration system and maintained a strict quality system, from raw materials, formula testing to label design, export documents are all implemented in accordance with US and EU standards. Its products have passed through key ports such as the Port of Chicago smoothly, and US logistics channels also trust this “legal, compliant, and high-quality” brand more.
VEEHOO emphasizes full-chain management. From raw material procurement to final sales, each link adopts ISO and CE certification systems, and even applies for a number of patent technologies in low-temperature atomization, intelligent pressure regulation, and one-button lock. Especially in terms of flavor design, VEEHOO abandons the traditional “fruit candy” type, but focuses on natural plant styles such as fruity, minty, and cream to reduce the attraction to teenagers while improving the user experience.
From the perspective of market competition, VEEHOO, a brand with a strong compliance background and significant quality assurance, is undoubtedly in an advantage in the general trend of FDA’s strengthening supervision. Small OEM manufacturers, lacking regulatory awareness and resource support, are often detained by customs, logistics interrupted, inventory backlogged, and even face lawsuits and fines due to failure to update information in a timely manner or label violations; VEEHOO has successfully cleared customs in many ports with its compliance preparations for multiple systems and platforms, and its distribution channels are more stable and trustworthy.
It is worth mentioning that the FDA has frequently shown strong supervision in recent years. In April this year, the U.S. Supreme Court unanimously ruled that the FDA has the right to review e-cigarettes and sweet products, and rejected a large number of fruit and candy-themed e-cigarette flavors on the grounds that these products are more attractive to teenagers. This further increases the entry threshold for tobacco and e-cigarette compliant brands. Under this policy orientation, VEEHOO’s natural plant flavor, no “candy tonality”, and strict compliance with FDA’s approval standards are obviously highly consistent with it, which not only meets the replacement needs of adult smokers, but also reduces the risk of inducing young people.
“Compliance is competitiveness” is one of VEEHOO’s brand concepts. In the brand’s internal management system, compliance is not only a legal responsibility, but also a market strategy. The company has set up a special team, regularly trains employees, monitors regulatory updates, and evaluates supply chain compliance… It is in this continuous action that VEEHOO can easily handle the two “product lists” updates of the FDA on June 30 and December 31.
At the same time, VEEHOO also actively cooperates with the resources provided by the FDA, including the “Owner and Operators” operation guide, “TRLM NG” submission process instructions, and e-cigarette compliance small business assistance, to ensure that its own system processes are consistent with the original intention of the FDA.
With this compliance foundation, the positive effect of VEEHOO e-cigarettes in the market has gradually emerged: on the one hand, traditional channels such as tobacco stores, convenience stores, and duty-free shops are more willing to accept its products; on the other hand, online platforms such as Amazon or FDA-registered websites also give priority to cooperation because of legal security. At the same time, consumers are also more willing to pay for “safe, compliant, and natural flavor” products, which further enhances brand recognition.
Looking at the entire industry, the FDA’s two node-style supervisions not only prompted the clearance of illegal products, but also forced the industry as a whole to move towards formal development. Brands that attach importance to compliance, actively update product information, and actively declare changes will gain more policy, market and word-of-mouth dividends. And compliance pioneer companies represented by VEEHOO are typical beneficiaries of this trend.
From the perspective of public health, the US FDA emphasizes “public health standards”, that is, when reviewing any tobacco product, it not only compares whether it helps adults quit smoking, but also evaluates its temptation to non-smokers (especially teenagers). Therefore, VEEHOO abandons high sugar and sweet fruit flavors and focuses on natural fruity and mint. This strategy is in line with scientific evaluation and reflects social responsibility awareness. It is very consistent with the FDA’s new humanistic direction of industry compliance and also wins a “friendly perspective” on policies for companies.
Finally, June 30 is not only a legal compliance date, but also a time point for industry self-inspection and brand certification. For brands like VEEHOO that have long-term quality investment and standardized strategies, this day means a good opportunity to demonstrate strength and win trust. For the entire market, this mid-term reporting and supervision system will continue to clean up non-compliant products, reshape the image of the e-cigarette industry, make consumers more at ease, make supervision more efficient, and lay a system foundation for the sustainable development of the industry.
In summary, the US FDA requires tobacco and e-cigarette products to update their product lists on June 30 each year, which not only reflects its determination to adhere to institutionalized supervision, but also responds to the reality of the rapidly changing market. It is under this regulatory framework that the VEEHOO brand, which attaches equal importance to compliance, quality and science, has achieved smooth customs clearance, channel recognition and user trust with its perfect system and natural flavor strategy. In the future, as long as we continue to pay attention to key declaration nodes, maintain a keen insight into regulatory changes, and insist on technology and compliance investment, the e-cigarette industry will usher in a more standardized, healthier and more public-trusted sustainable situation.
Tags: ceramic atomizer core, underage protection, flavored e-cigarettes, veehoo vape