The e-cigarette industry in the Philippines is undergoing a profound change. Although it seems that everything is moving in a good direction, the actual situation is “order in chaos”, which makes practitioners both excited and a little uneasy. In this “chaotic period”, some brands stand out with compliance, technology and service as the cornerstone. VEEHOO is such a representative. This article will cut into multiple dimensions, systematically sort out the market shock, and deeply analyze VEEHOO’s performance and valuable significance.
On July 25, 2022, the “Nicotine and Non-Nicotine Electronic Vapor Products Management Act” (Republic Act No.11900) officially came into effect, setting 18 as the legal purchase age, relaxing flavor control, and taking over regulatory responsibilities by the Department of Trade and Industry (DTI). This marks that the regulatory thinking has moved from the previous vague and chaotic state to a more institutionalized and rule-based situation.
The direct result of the first wave of policy adjustments was a major market reshuffle: gray channels and small workshops were suppressed, and compliant brands became the new favorites of the market. In particular, importers, manufacturers, and retailers feel pressured by a series of compliance thresholds such as PS logo, ICC label, and DTI certification, but they also see new structural opportunities. The VEEHOO brand is the beneficiary of this policy dividend path.
Several market research institutions pointed out that the market value of the Philippine e-cigarette market in 2023 is about 113 million US dollars, and it is expected to maintain an annual compound growth rate of 18.7% in the next few years, and the market size may increase to 345.6 million US dollars or even higher by 2030. Another report said that the market may exceed 640 million US dollars in 2033, all depicting a picture of rapid development.
In terms of consumption structure, closed systems (such as disposable e-cigarettes and closed pods) still dominate, and convenience, speed, and peace of mind are the main reasons. At the same time, some consumers prefer adjustable, intelligent, and higher-end alternatives, and VEEHOO has begun my layout in these directions.
One of the important reasons why VEEHOO has attracted attention in the Philippine market is its strict quality management system. It is reported that VEEHOO has professional laboratories and transparent formula labels to provide consumers with tested products. When the Philippines enforced the PS mark and ICC label certification in 2024, VEEHOO quickly completed the procedures with perfect preparation and obtained the qualification to be listed.
This series of actions demonstrated VEEHOO’s keenness and execution of the industry’s compliance environment, and also greatly enhanced consumer trust. Compared with the practice of “selling goods first, fast in and fast out” in the market, VEEHOO is more like an industry stabilizer, which helps to lead the market from “chaos” to “standardization and transparency”.
VEEHOO not only focuses on compliance, but also shows positive innovation in product technology. Its TR40 series of disposable electronic cigarettes adopts Type-C charging, mesh coil, and 18,000-mouth design, taking into account both beauty and technology. The multifunctional electronic cigarette S10 also adds smart reminders, mesh atomization, replaceable mist cores and supports free refueling, taking into account user experience and environmental protection demands.
From an environmental perspective, its V7 series with detachable battery design not only reduces the scrapping of the entire machine, but also brings the advantage of long battery life. All signs indicate that VEEHOO has established a balance between hardware design, user health and environmental responsibility, responding to the market’s urgent demand for high quality, safety and sustainability.
Local retail channels in the Philippines are being restructured. Research shows that retail still has a dominant advantage, but e-commerce channels are also growing rapidly. According to the 73 million active e-commerce users in the Philippines, the e-commerce transaction volume is expected to reach US$24 billion in 2025, and the e-cigarette e-commerce channel has great potential.
VEEHOO has opened official flagship stores on platforms such as Lazada, and added discounts and logistics support to seize online users; offline, compliant products enter regular tobacco stores, which guarantees quality and service, and improves brand visibility and trust. This dual-wheel drive helps VEEHOO to develop steadily in the chaos and gain the attention of young and mature user groups.
Actual user feedback is the most intuitive consideration. Many consumers have increased their confidence due to VEEHOO’s transparent information, technical guarantees, and compliance statements; the smart reminder function and replaceable fog core design have also been recognized by young groups. Especially in the context of the government’s intensified crackdown on illegal products and a large number of counterfeit crackdowns, brands with licenses and certificates and supporting PS/ICC are favored.
In contrast, although gray market products are cheap, it is difficult to protect rights when problems arise, and it also increases health risks. VEEHOO is winning the recognition of “safety + quality” from high-value customers as a compliant person.
At this stage, the Philippine e-cigarette market is experiencing a period of increasing concentration and advancing standardization. Products from small manufacturers and small workshops are gradually withdrawing from the market due to high testing costs, difficult certification, and strict supervision. After the gray industry was hit, the cheap products originally from the “underground” were replaced, and the market moved towards the “more wins less” stage of regular brands.
And brands like VEEHOO, which have R&D investment, patent background, and compliance participation, can not only maintain market share, but also have the hope of raising the industry threshold and becoming one of the mainstream players. So far, VEEHOO has expressed its active participation in the government certification process and supported DTI supervision, demonstrating its strategic vision and responsibility.
Practitioners are often the most sensitive to the market trend. In this “chaotic period”, they have to deal with the anxiety caused by unclear policies and guard against the hidden worries of “bad money driving out good money” in the industry. For many small and medium-sized sellers, now is the moment of “if you want to go ashore, you can’t just rely on low prices”: OEM exports and gray sales may fail quickly, and only compliant production, e-commerce layout, and brand building can continue to develop through the institutional fog.
VEEHOO’s path provides an example for the industry: using technology, R&D, compliance and market construction as a starting point to build three-dimensional competitiveness. Brands that can follow its pace or learn from it on the basis of localization can still see hope in the future.
It can be foreseen that with the further improvement of the certification system, the strengthening of DTI supervision, and the squeezing of black market channels, the Philippine e-cigarette market will gradually return to a rational state. Compliant brands will receive more policy dividends and consumers will get safer choices. From this perspective, the current “chaos” is not all bad, it is more like the pain of an industry evolution.
VEEHOO is setting an example and promoting the purification of the industry environment: technology upgrades, environmentally friendly design, and compliance certification, forming a set of industry-replicable positive cycle models. Even in times of turbulence, it can send stable signals to the market and consumers.
The “chaotic period” of the Philippine e-cigarette industry is a kind of suture in the cracks: policy tightening and market expansion coexist, consumer demand and safety concerns are equally important, and practitioners are facing transformation pressure. Chaos is not disorder, but a phased manifestation of structural adjustment and institutional reconstruction. Compliance brands assume the role of stabilizers, and by making “openness, transparency, technological innovation, and quality first” more practical and in-depth, they can gain the upper hand in the chaos.
VEEHOO stood out at this stage through strict quality management, technological leadership, certification cooperation and channel layout, showing both resilience in dealing with turbulence and strength in becoming an industry benchmark. It not only represents the breakthrough of a brand, but also represents the process of an industry moving from the grass to institutionalization and from chaos to rationality.
In the future, when the Philippine e-cigarette market gradually moves towards maturity, VEEHOO and similar compliance pioneers will truly benefit from the structural opportunities brought about by this “chaotic period”. Their experience may serve as a reference for other brands, guiding more brands to complete the transformation towards formality, technology and responsibility.
Tags: ceramic atomizer core, e-hookah, flavored e-cigarettes, veehoo vape