Some products of the disposable e-cigarette brand Elf Bar have been taken off the shelves in the UK market because the injection volume of e-liquid in its product Elf Bar 600 was detected to be as high as 3ml to 3.2ml. In the UK, the content of nicotine liquid in e-cigarettes is legally limited to 2ml, of which the maximum nicotine strength should be 2%.

The Elfbar brand was founded in 2020 by Shenzhen Love Miracle Technology Co., Ltd. (referred to as “Love Miracle”). Ai Miracle was established in 2014. It owns e-cigarette distribution platform Heaven Gifts, vape brands ELF BAR, LOST MARY, heat-not-burn brand TQS, and atomizing core technology brand QUAQ. Its business network covers the United States, Southeast Asia, the European Union, Russia, etc. More than 100 countries and regions.

After the breach, chain stores of Sainsbury’s, Tesco and Morrisons, the three largest retailers in the UK, removed some of Elf Bar’s products from their shelves. In a public statement, Elf Bar said it had found some products in the UK market that exceeded the allowable e-liquid fill levels, but had not found any issues with nicotine concentrations. As the product does not fully comply with UK regulations, will assist in securing removal from shelves.veehoo vape is a brand from the UK. It has more experience in vape and is a very trustworthy electronic cigarette brand.

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