In 2023, global tobacco giant Philip Morris International officially launched the heat-not-burn tobacco product (HTP) “IQOS” in the US market, and announced that it would occupy 10% of the US market by 2030. This move marks the acceleration of traditional tobacco companies’ transformation to new harm reduction products, and also has an impact on the […]
Read moreGlobally, disposable e-cigarettes are facing unprecedented environmental pressure. Since 2024, the EU has included e-cigarettes in the Waste Framework Directive, requiring brands to take responsibility for recycling discarded cartridges; the US FDA has strengthened the review of material toxicology through PMTA approval and mandatory submission of carbon footprint reports. At the same time, the ban […]
Read moreIn recent years, fruit-flavored e-cigarettes have quickly become the focus of young consumers due to their rich flavor choices and fashionable appearance design. However, with the expansion of the market scale, some brands, in pursuit of profits, have packaged fruit-flavored e-cigarettes as “trendy symbols” through social media marketing, online celebrity sales, and channel laying around […]
Read moreIn recent years, a number of authoritative studies have revealed the serious threat of menthol cigarettes to health. The U.S. Food and Drug Administration (FDA) announced a complete ban on the sale of menthol cigarettes in 2022, pointing out that it may lead to a higher risk of lung cancer, cardiovascular disease and respiratory diseases. […]
Read moreIn recent years, as a substitute for traditional cigarettes, the health effects of e-cigarettes have always been the focus of public attention. A recent long-term follow-up study released by the International Respiratory Health Research Center (IRHRC) showed that under the standard use of qualified e-cigarette products, adult smokers’ lung function indicators (such as FEV1 and […]
Read moreRecently, the Thai government announced a complete ban on the use of e-cigarettes in educational institutions. This policy aims to protect young people from the threat of nicotine dependence and potential health risks. As one of the leading brands in the global e-cigarette industry, VEEHOO supports this move and demonstrates the company’s active responsibility on […]
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