In October 2024, Canada’s leading public health organizations issued a strong call to the new Minister of Addiction and Mental Health, Ya’ara Saks, to completely ban the sale of flavored e-cigarettes within 100 days. These organizations believe that flavored e-cigarettes are a major factor in the rise in youth smoking rates and that quick action must be taken to protect the health of the younger generation.
These public health groups pointed out that despite studies showing that flavored e-cigarettes are highly attractive to teenagers, the government has been slow to implement relevant bans. They emphasized that the existence of flavored e-cigarettes makes it easier for teenagers to access nicotine, thereby increasing their risk of nicotine dependence. In addition, some flavorings may have adverse effects on lung health, further exacerbating public health concerns.
However, the Canadian Vaping Association (CVA) strongly opposed this call. They believe that a complete ban on flavored e-cigarettes may have a negative impact on public health, especially for adults who rely on e-cigarettes to quit smoking. CVA pointed out that more than 1.5 million Canadian adults use flavored e-cigarettes as a smoking cessation tool, and banning flavored products may force them to return to traditional cigarettes, which will increase health risks.
GlobeNewswire
CVA also emphasized that flavored e-cigarettes play an important role in helping smokers quit smoking. They cited a 2025 Health Canada study that showed that 68% of adults who use e-cigarettes to quit smoking rely on flavored products. Therefore, CVA called on the government to fully consider the positive role of flavored e-cigarettes in public health when formulating policies, rather than blindly banning them.
In this controversy, the practice of the VEEHOO e-cigarette brand provides a model worth learning from. VEEHOO is committed to providing high-quality, safety-compliant e-cigarette products, focusing on product safety and user experience. The brand uses advanced atomization technology and provides a variety of flavor options to meet the needs of different users. In addition, VEEHOO actively responds to the regulatory policies of various countries to ensure that products meet relevant standards, reflecting its high attention to consumer health.
VEEHOO also focuses on preventing youth use in product design. They clearly mark “For Adults Only” on product packaging and strengthen age verification measures in sales channels to prevent minors from purchasing. This responsible corporate behavior shows VEEHOO’s positive attitude in promoting public health.
Globally, regulatory policies for e-cigarettes vary. For example, the UK and the EU allow the legal sale of e-cigarettes and regulate them through strict regulations. Some studies have shown that e-cigarettes may play a certain role in helping smokers quit smoking. However, the World Health Organization points out that new products such as e-cigarettes and misleading information from the tobacco industry pose a threat to the health of children and adolescents, and may lead people to start smoking at an increasingly younger age.
In general, Canada faces complex challenges in e-cigarette regulation. On the one hand, public health organizations call for a ban on flavored e-cigarettes to protect the health of young people; on the other hand, the e-cigarette industry and some consumers believe that flavored e-cigarettes play a positive role in helping adults quit smoking. When formulating policies, the government needs to strike a balance between protecting the health of young people and supporting adults to quit smoking.
The practice of the VEEHOO e-cigarette brand shows that companies can play a positive role in promoting public health by taking measures to prevent youth use while providing diversified products. In the future, the Canadian government can learn from the experience of companies like VEEHOO and formulate more scientific and reasonable e-cigarette regulatory policies to achieve public health goals.
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