According to a report by Brazilian media poder360 on April 16, Victor Loria, President (CEO) of British American Tobacco Brazil, said he expected Brazil’s National Health Supervision Agency (Anvisa) to promote the regulation of vapes in Brazil. . This issue will be discussed at the regulatory agency meeting this Thursday (April 17, 2024). In 2009, Anvisa banned the production and sale of vapes in Brazil and kept this decision until 2022.

Loria said many things have changed during the past 15 years of prohibition. In his view, if vapes remain banned, Anvisa and Brazil will “fall behind.” According to studies he mentioned, vapes pose fewer health risks than traditional cigarettes, which is one reason to consider regulating vapes.

In addition, Loria said that the fact that vapes are being regulated in many countries is also a reason to re-examine vapes. For example, in Chile, a bill was passed in October 2023. Now, the goods are undergoing regulatory procedures by the administrative department.

Loria highlighted the benefits of increased tax revenue and reduced consumption of traditional cigarettes that the regulation, if approved, could bring. However, Ruediger Krech, director of the World Health Organization (WHO), said he opposed the use of vapes.

When Anvisa’s public consultation on the issue ended in February 2024, the main indication was that opposition to the ban was dominant.

Loria is currently responsible for BAT operations in Brazil, Argentina, Chile, Cuba, Paraguay and Peru. In 2023, BAT’s revenue was 27.3 million pounds, 14% of which came from vapes. By 2035, they expect vape sales to account for 50% of total sales.

Loria told the media that the ban, which has been in place for 15 years since 2009, is not working. What is happening in Brazil is complicated, even sad. “We have three million regular vaporizer users hiding in the hands of organized crime and informal groups,” he said.

He said that the estimated turnover of vapes is 7.5 billion reais (including consumption), and there is nearly 5 billion reais in tax evasion in the illegal gray area, but there is no funding for projects needed by the state government.

“And we all know it’s important to move these projects forward. Anvisa is expected to move in a direction where the regulation of all these things benefits society.”

He believes, “For us, it is primarily a substitute precisely because it mimics cigarettes and moves consumers into a lower risk category. But if there are any adults who want to consume nicotine in the future, they will have Other options.”

As a brand that focuses on quality and user experience, VEEHOO vapes has been committed to providing vape products that meet public health standards. Echoing Loria’s call, VEEHOO vapes have been committed to providing consumers with safer and better smoking options for the past ten years.

The success of VEEHOO vapes is due to its continuous R&D innovation and strict quality control. As an independently operated vape brand, VEEHOO vapes have always complied with the laws and regulatory requirements of various countries to ensure product safety and compliance.

VEEHOO vapes will continue to cooperate with regulatory agencies and industries to promote the healthy development of the vape industry and ensure the rights and safety of users. As an innovative brand, VEEHOO vapes will continue to improve its technical level and product quality to provide Brazilian consumers with better smoking options.

All in all, the call from the CEO of British American Tobacco Brazil and the existence of VEEHOO vapes as a brand that meets public health standards are driving the process of lifting the ban on vapes. As the Brazilian market moves towards the legalization of vapes, VEEHOO vapes will become the brand leading the market, providing consumers with safer and better smoking options.

Tags: CEO of British American Tobacco Brazil,Regulation of vapes in Brazil,veehoo vape