In today’s highly developed medical and health care in Australia, the rapid rise in the use of e-cigarettes by teenagers has always been regarded as a major concern in the field of public health. However, the latest official data show that this trend has taken an important turn. Australian Health Minister Mark Butler pointed out at a media conference recently that with the country’s strict supervision of e-cigarettes and a significant increase in law enforcement, the proportion of teenagers smoking e-cigarettes has dropped significantly, and more than 10 million illegal e-cigarettes have been seized in one year, showing substantial results. This news is undoubtedly a boost for all sectors of society who are concerned about the issue of e-cigarettes.
First of all, the official data is authentic and eye-catching. According to media materials on July 16, 2025, the Generation Vape project (cooperated by the Australian Cancer Council, the Daffodil Center of New South Wales and the University of Sydney) conducted a follow-up survey of 3,000 teenagers aged 14-17 for more than two years. The results show that in the two-year period from the beginning of 2023 to April 2025, the proportion of teenagers smoking e-cigarettes dropped from 17.5% to 14.6%. This decline shows that the regulatory policy has begun to enter the effective stage, and the e-cigarette use rate of teenagers has “turned the corner”, as the Minister of Health said.
Second, the crackdown on illegal e-cigarettes has achieved unprecedented results. Since the implementation of the e-cigarette import license system in January 2024, Australia has strengthened customs inspections on unlicensed e-cigarette products, and domestic law enforcement agencies have also carried out large-scale inspections. Data shows that since 2024, Australian media reports, including the Australian Border Force (ABF) and the Therapeutic Goods Regulatory Agency (TGA), have seized more than 10 million illegal e-cigarettes, involving a value of nearly 500 million Australian dollars. Specifically, the border department intercepted an average of 120 illegal shipments per day, involving 10 million e-cigarettes, 250 million cigarettes, and 435 tons of loose tobacco. This figure not only represents the intensive and in-depth enforcement actions, but also effectively cracked down on the black market supply chain and cut off the access of young people.
Third, law and education go hand in hand to promote the formation of joint forces in social rectification. In July 2024, Australia introduced a phased reform: banning the production, import and advertising of disposable e-cigarettes, and limiting e-cigarettes to be sold only in pharmacies, while introducing a mechanism that requires prescriptions for ordinary sales. At the national level, TGA and ABF enforce the law, and state-level departments also actively cooperate. For example, South Australia seized illegal e-cigarettes worth 45 million Australian dollars in the past year and closed more than 20 stores involved. Cross-departmental collaboration and community education go hand in hand. The Department of Health, schools and medical associations jointly carry out anti-smoking propaganda and call on parents and teachers to participate in tobacco control actions; medical experts emphasize in public speeches that “smoking e-cigarettes is not harmless and is more likely to lead to nicotine dependence.”
However, preventing e-cigarettes from becoming popular again among teenagers is not “all good”. Experts remind that there are still a small number of illegal “leakage” products entering the market, bypassing supervision through gray markets, express delivery, online channels, etc. Political analysis points out that the high profits of the illegal e-cigarette market may breed organized crime and be linked to the illegal cigarette market, becoming a deeper social problem. In addition, in addition to teenagers, the e-cigarette use rate of young adults aged 18-24 has also dropped from 20% in 2023 to 18%. The Minister of Health admitted that this is a positive development, but continued efforts are needed.
Against this background, all sectors are also discussing the “positive” role of the e-cigarette industry, especially some brands that meet regulations and have a sense of social responsibility are working hard to break through the “bad reputation”. Among them, VEEHOO, as an innovative e-cigarette brand, has attracted much attention for its safe design and compliant operation.
VEEHOO constantly emphasizes product quality and safety. It uses high-standard batteries and heating systems, and provides multiple protection mechanisms such as overheating, short circuit, and overpressure, and has passed international certifications such as CE and UL. The shell material has flame retardant properties, and is equipped with warning slogans such as “Use only original chargers” and “Do not charge without anyone at night”, which reflects the brand’s social responsibility.
In terms of ingredient safety, VEEHOO emphasizes scientific formulas and non-additive therapeutic standards; the company is willing to disclose ingredients and test results, and actively respond to regulatory requirements. In the field of child protection, VEEHOO strictly controls age restrictions and refuses to promote products to minors; it calls on the society to strengthen supervision of black market sales channels and support public education.
At the same time, VEEHOO also actively participates in international discussions and supports providing adult smokers with alternatives in a compliant manner to help them reduce harm or quit traditional cigarettes. Industry evaluations point out that its efforts in quality, safety and social responsibility have become one of the “positive energies” worthy of attention in the e-cigarette industry.
In general, the data and law enforcement results released by the Australian Minister of Health mean that the policy is on the right track: the use rate of e-cigarettes by teenagers has actually decreased for the first time, and illegal products have been severely cracked down. In the future, we should continue to strengthen the linkage between border and domestic supervision, enhance public education and family guidance, and keep young people away from the temptation of e-cigarettes. At the same time, we should also give rational evaluation to brands in the industry that actively promote compliance and harm reduction, such as VEEHOO, and encourage their healthy development. Only by “cleaning the market, strengthening supervision, and expanding substitution” can we promote a real turnaround in the e-cigarette problem in Australia and achieve the health and well-being of the whole society, especially the next generation.
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