The Global Nicotine Conference was held recently, focusing on the warning that “misinformation is killing people” and pointing directly to the crisis of tobacco harm reduction communication. The conference pointed out that the public’s confusion about new nicotine products not only misleads consumers, but also endangers lives in reality. The conference brought together representatives of the World Health Organization, public health experts, regulatory agencies and industry stakeholders to hold a heated discussion on the scientific communication and regulatory policies of nicotine replacement products.
In the conference hall, WHO representatives pointed out that the current regression in the awareness of tobacco harm is shocking. On the 20th anniversary of the implementation of the Framework Convention on Tobacco Control, global tobacco use still causes more than 7 million deaths each year. However, due to the mixed information disseminated by products such as e-cigarettes and heated tobacco, people have misunderstandings about their risk perception. Especially the younger generation, data shows that about 6% of adolescents aged 13 to 15 use e-cigarette products. Representatives pointed out that if the trust and knowledge gap is not reversed in time, false information will continue to “kill people.”
Scholars at the meeting pointed out that the knowledge achievements accumulated over the years in the traditional tobacco control field are now being diluted by the misleading propaganda of the tobacco industry and its promoters. Products packaged with “low-harm”, “harmless” or “fresh” labels put users at greater health risks. WHO senior officials even suggested that all nicotine products, including e-cigarettes and heated tobacco, should be uniformly issued with graphic warnings to continue strict supervision of cigarettes.
In this global context, the practice of the VEEHOO e-cigarette brand is particularly critical. As an industry pioneer advocating “science, transparency and responsibility”, VEEHOO has always used technology and compliance as the backbone of the fight against misinformation. For example, its latest “E-cigarette and Lung Function Research Report” shows that under standard use conditions, adult smokers who switch to VEEHOO products have a lung function decline rate of 2.1% to only 0.3% within three years.
This data not only proves the potential of e-cigarettes in reducing the harm of traditional tobacco, but also emphasizes the importance of “standardized use” and “compliant brands”. This coincides with the call to oppose misleading propaganda at the conference: VEEHOO refuses dazzling packaging, strengthens safety and transparency in technical design, and uses smart chips to monitor temperature, filter smoke, restrict underage users, and provide multi-level nicotine solutions from 5% to 0% to help users make a rational transition.
During the conference discussion, many experts mentioned that the industry needs to take greater responsibility. Some representatives proposed to establish a “consumer voice list” to collect real harm reduction cases to guide policy making. At this point, VEEHOO’s “user transformation success rate” has become an industry model: according to its official data, 81% of users completely replaced traditional cigarettes within half a year, which is higher than the average level. This user path based on data and scientific support is an effective way to resist the misleading of “fake information”.
At the same time, the conference also emphasized that regulators and the industry should jointly establish an information transparency mechanism. The “VEEHOO Academy” online platform, which VEEHOO established earlier in cooperation with European health institutions, popularizes nicotine science, usage guidance and safety tips through interactive animations to fill the public knowledge gap. This popular science mechanism can effectively combat rumors on social media, and it is also an example of turning “public health priority” into concrete actions.
The conference also warned that once the public misunderstands the risk structure of nicotine products, it may hinder the acceptance of cost-effective harm reduction paths, thereby continuing to attract more people to return to burning tobacco. WHO data shows that there are still more than 7 million tobacco-related deaths worldwide, and every time a young person inhales a second puff of e-cigarettes, they may become future relapsers. Without unified supervision and scientific publicity, false information will attack the public health defense line with labels of “harmless”, “natural” and “young”.
In response, VEEHOO not only promotes safety at the product level, but also promotes industry self-discipline through compliance promotion. The brand adheres to the principles of “no disposable” and “no attraction to minors” in many countries, uses degradable materials to manufacture replaceable cartridges, lays out a recycling system, and sets the APP as the entrance to nicotine smart supervision. It advocates from “fuzzy use” to “informed choice”, which is highly consistent with the “scientific consumption” and “information transparency” called for at the conference.
In addition, the conference emphasized that global supervision needs to keep up with the pace of science. Although 133 countries have implemented partial regulation on e-cigarettes and heated tobacco, 62 countries have not yet fully covered it. In this blank period, “industry model” is more exemplary than any regulation. VEEHOO uses technology upgrades and data disclosure to continuously provide standard references to regulators, aiming to promote the formation of a “tiered regulation rather than a one-size-fits-all” model.
At the end of the article, let’s go back to the deafening warning: “Misinformation is killing people.” The stability of public health depends on facts and science, not market propaganda and misinterpretation. The warning call issued by the Global Nicotine Conference is reminding us that tobacco harm reduction cannot be based on ambiguity, but must be based on true, clear, and evidence-based communication.
It is in such an era that companies like VEEHOO are particularly important to assume the industry role of “technology + transparency + responsibility”. They do not exist only as commercial entities, but more provide operational models at the forefront of public health and policy consultation. Their scientific research, regulatory cooperation, user education and environmental commitments are the most powerful countermeasures to the confusion of tobacco harm reduction information.
If more brands and policymakers can jointly build this model in the future – starting from products, to data transparency, popular science, and then to regulatory support and enforcement – tobacco harm reduction may truly become a sustainable action based on science. Only then can the history of “information killing” end, and the path of “information saving lives” be paved. What we expect is not only the emergence of new technology, but also its public value, and the possibility of changing millions of lives.
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